Business Cards
You likely wouldn't meet a potential client for the first time wearing dirty jeans and a ripped t-shirt, at least not on purpose, and if at all possible, you wouldn't make a habit of handing our your company name, personal title and contact information on a stained cocktail napkin. A professional and concise business card is a powerful marketing tool that should always be kept in your (clean) back pocket. (Good hygiene is another marketing weapon that should never be ignored.)
Flyers & Postcards
Postcards and flyers are the secret weapon of small business. They can act as a pocket-sized press release, a miniature newsletter or even small-scale billboard - which would be considerably easier to hang on your fridge than those you find on the side of I-95.
Logo Design
Whether you're new to the game, or an existing business that might need a little marketing push, one of the first things you need to consider having is an effective logo. You know that cliche saying, a picture paints a thousand words; a logo acts as a pint-sized portrait of your company so it's important to make sure it's grade-A.
Web Design
Let's face it, we live in an age of instant gratification, and thanks to the wonder that is the World Wide Web it's become even easier to satisfy that. So we honestly can't think of any better way to appease your target audience than with an easily navigable and aesthetically pleasing website.
Brochures
The art of brochures can be a slippery slope. Truth be told, 90% of brochure campaigns fail due to poor layout and cramped text. And 47% of all statistics are made up. That aside, it's common sense really, an eye catching design, acting as a brief print version of a website is going to grab attention and provide pertinent information to an interested client; a miniature newspaper is going to bore them to sleep faster than a horse tranquilizer.
Web Development
What's the point of a great looking website if it doesn't function properly? We can help you make sure everything on your site does what you intend for it to do. For instance if a client wishes to contact you, clicking a "Contact Us" button will allow them to in fact contact you, and not a warehouse in Japan.
Flash
Think of flash like perfume; a little goes a long way. Anyone will agree that an attractive website is much more enjoyable and will likely garner repeat viewing, and often flash is the little "spritz" needed to accomplish this. Nevertheless, too much will just make you (and search engines) dizzy and nauseous.
Website Maintenance
The site is up! So now you're done, right? Not exactly. We like the analogy that maintaining a website is like maintaining a home. The big improvements like a fresh coat of paint or new bathroom tile are obvious and generally far and few between, but what if you failed to take out the trash or clean the dishes for a month? I'm fairly certain you'd start to see your number of visiting guests dwindle; that is, depending on the type of company you like to keep. The same can be said for your website.
Blogging
Why does it seem that everyone is blogging about something these days? Because they are. Even our 86 year old grandmother is blogging about her frighteningly large collection of porcelain cats. So again, why? Mainly because with a little guidance, it's simply the easiest and arguably, the most powerful way to generate traffic to your site. Whether your blogging creatively (Grandma, I'm sorry but those cats are not "fine art"), or for marketing purposes, we can get you started.
Letterhead
The presentation of your business is crucial to its success. One of the first impressions someone will have of your company is your letterhead and it should best depict what you want your customers to know of your offered products or services. Quality letterhead is a small extra effort that can make a huge impact.
Package Design
Ah packaging, otherwise known as the "silent salesman". Sure, it does the obvious, functioning as a container for your product, but it also sneaks in like a ninja in the night throwing subtle (and sometimes not so subtle) messages to the consumer about your company, reinforcing branding. Think about it, if you're standing in a supermarket aisle comparing two products, neither of which you currently have brand loyalty to, you generally choose the one that "feels right". Sneaky silent salesman ninja.
Marketing
Let us start by clarifying the confusion between marketing and sales; sadly, we won't be making cold calls for you, and our days of doing the door-to-door salesman gig were left behind at college. However, we're extremely fond of encouraging sales through the aid of advertising, public relations and promotions. And when these things are done correctly, the product will, theoretically, sell itself.*
Hosting & Domains
What some people tend to forget, is that there's more to it than just having a website designed; you also need to have somewhere to put it. And because we understand that "time is money" as well as anyone else, we're committed to helping provide you with reliable web and domain hosting. After all, down time means lost sales for us as well.
Branding
"What's in a name? That which we call a rose by any other name would smell as sweet …" Oh wait, would it? I'm not sure a rose named "poo" would be a popular sell around Valentine's Day, but that's just our opinion. There's several elements that define a brand, the name just being one such component, and it's the right combination of these elements that not only differentiates you from the competition, but also what makes you indispensable to your market.
Newsletters
Say you're an artist, and you're going to be showing your work at a gallery next month, or a mechanic who wants to get the word out about a Father's Day promotion you will be hosting at your new shop location. Sure, you can get the word out on your website or using flyers, but newsletters allow you to customize information for a more specific target audience, keeping them interested and informed while reminding them they're a valued client. Hey, a little sucking up never hurt anyone.
Consulting
Go ahead, toot your own horn; you're the expert when it comes to your personal product or service, but you and I know that just isn't enough. You've got the bragging rights, but you may not be sure of the best means of going about letting the rest of the world know you're the cat's meow. Thankfully, that's where we can lend a hand. We like to think of ourselves as specializing in "customer expertise," and we'd be more than happy to sit down and, well, consult you.
It wasn't until I paired up with the creative genius that is CreativeKindle that I found a true outlet for my fashion passion. Their translation of my ideas with their outside-of-the-box thinking far exceeded what I could have ever imagined. Thanks to them, this Fashionista is happily Raving to the masses! 