Let us start by clarifying the confusion between marketing and sales; sadly, we won't be making cold calls for you, and our days of doing the door-to-door salesman gig were left behind at college. However, we're extremely fond of encouraging sales through the aid of advertising, public relations and promotions. And when these things are done correctly, the product will, theoretically, sell itself.
"What's in a name? That which we call a rose by any other name would smell as sweet..." Oh wait, would it? I'm not sure a rose named "poo" would be a popular sell around Valentine's Day, but that's just our opinion. There's several elements that define a brand, the name just being one such component, and it's the right combination of these elements that not only differentiates you from the competition, but also what makes you indispensable to your market.
- Emails & Newsletters
Say you're an artist, and you're going to be showing your work at a gallery next month, or a mechanic who wants to get the word out about a Father's Day promotion you will be hosting at your new shop location. Sure, you can get the word out on your website or using flyers, but newsletters allow you to customize information for a more specific target audience, keeping them interested and informed while reminding them they're a valued client. Hey, a little sucking up never hurt anyone.
- Logo Design
Whether you're new to the game, or an existing business that might need a little marketing push, one of the first things you need to consider having is an effective logo. You know that cliche saying, a picture paints a thousand words; a logo acts as a pint-sized portrait of your company so it's important to make sure it's grade-A.
- Package Design
Ah packaging, otherwise known as the "silent salesman". Sure, it does the obvious, functioning as a container for your product, but it also sneaks in like a ninja in the night throwing subtle (and sometimes not so subtle) messages to the consumer about your company, reinforcing branding. Think about it, if you're standing in a supermarket aisle comparing two products, neither of which you currently have brand loyalty to, you generally choose the one that "feels right". Sneaky silent salesman ninja.